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Human Nature is the leading social enterprise brand for natural and organic personal care and beauty products that are 100% made in the Philippines and 100% free from harmful chemicals. Founded in November 2008 by Anna Meloto-Wilk and Camille Meloto, daughters of Gawad Kalinga founder Tony Meloto, Human Nature is driven by its core philosophy: Pro-Philippines, Pro-Poor and Pro-Environment.

Today it announces: Human Nature in partnership with Beauty Bar launches PINAY & PROUD to honor the uniqueness of the Filipina woman and the virtues that distinguish her from all others. The Filipina is NURTURING, COURAGEOUS, INSPIRING and BEAUTIFUL. The celebration of 15 exemplary women who epitomize what it means to be “Pinay and Proud.” Our outstanding Filipinas are Cheche Lazaro, Lisa Macuja-Elizalde, Eugene Domingo, Maria Montelibano, Akiko Thomson-Guevara, Rachel Grant, Noreen Bautista, Rose Cabrera, Ditsi Carolino, Aliah Dimaporo, Bai Linda Eman, Anna Oposa, Isabel Cuevas-Santos, Xilca Alvarez-Protacio and Maricel Valderama.

 The Pinay & Proud Exhibit will take place at the following partner mall establishments: Powerplant at Rockwell, June 26 – June 30; Trinoma, July 3 – July 8; Shangri-La Plaza; July 9 – July 15; Greenbelt 3, July 16 – July 22 and Alabang Town Center July 30 – August 5.

Who is the Filipina? Is she a world-renowned Prima Ballerina? Or a lawyer-turned-passionate-social entrepreneur? Or perhaps an internationally-acclaimed actress dominating the comedy scene? The answer is, she is all of these - and so much more. Filipinas are known globally – and have been for a while now – for their enviable traits and virtues. While they share many of these attributes with millions of other women around the world, there are still those that are undeniable and uniquely ours; uniquely Filipina.

Human Nature’s Pinay & Proud campaign is a tribute to the uniqueness of the Filipina woman. The Filipina is NURTURING and encourages others to reach the full potential of their God-given talents. She is COURAGEOUS, whose inner strength goes beyond selflessness and enables her to make sacrifices for her family and country. She is an INSPIRING role model by sharing her story so they, too, can achieve great things. Lastly, she is BEAUTIFUL both inside and out, and shines her light on everything and everyone around her.

Through this campaign, Human Nature recognizes 15 outstanding women who embody what it means to be a true Filipina. All women come from different backgrounds, have different skills and gifts, yet one thing remains; they are nurturing, courageous, inspiring and beautiful… and immensely proud of their Filipina heritage.

Lastly, Human Nature aims to continue celebrating the Filipina woman with everyone through the Pinay & Proud Exhibit which will take place in partner mall establishments from June 26 to August 5.

May this campaign serve as a reminder to every Filipina that amidst diversity in culture, religion or even dialect, she is special and unique. Gone are the days when she would shy away from her origins, for in this day and age she holds her head high with unspeakable joy, pride and dignity. She is Pinay, and she is Proud.

To learn more about the Pinay & Proud Campaign, visit www.pinayandproud.com. To learn more about Human Nature products and advocacy or to learn how to be a dealer, visit www.humanheartnature.com or call (02) 931-5787.